ROLEX at the Academy Awards, 2017

In early February, Rolex announced their sponsorship of the 89th Academy Awards, which aired on Sunday, February 26th. In celebration of the brand’s historical legacy of appearing on the big screen, Rolex aired a 1-minute montage entitled “Celebrating Cinema” showcasing their watches appearing in memorable movie moments. Interestingly enough, these actors were not paid to Read more about ROLEX at the Academy Awards, 2017[…]

Soldiers: The “Real” Inventors of the Modern Wristwatch

Where does the wristwatch come from? Throughout the years, clocks have been made for classrooms, office cubicles and even televisions and VCRs because we have a natural desire to tell time. An employee checks the clock to see if his lunch break is drawing near. A mother might check the clock to see if that Read more about Soldiers: The “Real” Inventors of the Modern Wristwatch[…]