LONGINES: Elegance, Tradition, and Performance

Longines has been a pioneer in the Swiss industry since its founding in Saint-Imier by Auguste Agassiz in 1832. Agassiz and his watchmaking partners started their business making pocket watches with crown wheel escapements, which is the earliest known mechanism that allows the gears to progress at regular intervals (essentially, the “tick”) similar to the Read more about LONGINES: Elegance, Tradition, and Performance[…]

ROLEX at the Academy Awards, 2017

In early February, Rolex announced their sponsorship of the 89th Academy Awards, which aired on Sunday, February 26th. In celebration of the brand’s historical legacy of appearing on the big screen, Rolex aired a 1-minute montage entitled “Celebrating Cinema” showcasing their watches appearing in memorable movie moments. Interestingly enough, these actors were not paid to Read more about ROLEX at the Academy Awards, 2017[…]