The End of Baselworld?

With the global economy struggling, the long-held norms of the world of Swiss watches are changing in real-time before our very eyes. Anyone who is anyone that has an interest in Swiss watches is familiar with the Baselworld Watch and Jewelry Show, which is a trade show of the international watch and jewelry industry organized Read more about The End of Baselworld?[…]

New Release: Longines Heritage Avigation BigEye

In mid-November, Longines premiered a new, highly anticipated Longines Heritage Avigation BigEye L2.816.4.53.2 timepiece at the at the annual WatchTime 2017 event. The Longines Heritage collection is continuously expanding  to include a greater variety of vintage-inspired timepieces that pay tribute to the 185 year history of the brand. The Longines Heritage Avigation is a modern Read more about New Release: Longines Heritage Avigation BigEye[…]

LONGINES: Elegance, Tradition, and Performance

Longines has been a pioneer in the Swiss industry since its founding in Saint-Imier by Auguste Agassiz in 1832. Agassiz and his watchmaking partners started their business making pocket watches with crown wheel escapements, which is the earliest known mechanism that allows the gears to progress at regular intervals (essentially, the “tick”) similar to the Read more about LONGINES: Elegance, Tradition, and Performance[…]