Welcome to AuthenticWatches.com:
The Blog

The Basics

Our goal is to provide quality timepieces at the best possible prices.
Go to Why buy from us?

Why buy from us?

We have thousands of online competitors, but there is a reason we are top sellers. Our reputation and ratings prove that we are one of the best online retailer you will come across.

Go to Loyalty


A sale is the beginning of a relationship, not the end. Our customer return rate is humbling, and we strive to continue strengthening our relationships.

Go to Quality


Many online sellers have lost sight in the value of quality. Our company is not one of them. Post sale, we always follow through with top notch service. Consider our return policy as proof of our confidence.

Go to Fast & Free Shipping

Fast & Free Shipping

“IN STOCK” over $500 will ship via FedEx Overnight shipping, for free! Free FedEx international shipping also available!

Archived Posts

AuthenticWatches.com is a trusted source of luxury Swiss watches. We are currently one of the top online retailers in the global market, we have the best prices and have the best deals you can find on the web.

Wondering Who We Are?

This is our story:
We are about to become your favorite watch company.

AuthenticWatches.com is family owned and operated with a staff dedicated to offering high quality watches at unbeatable prices. Unlike most online watch retailers, AuthenticWatches.com began its journey in the industry as an authorized dealer of high-end watches and jewelry.

Previously known as McPherson Jewelers, which was opened in 1979, the family business evolved into the web based company it is today: AuthenticWatches.com. For over ten years, our company has been purely online, a decision that was reached when our focus became growth and expansion beyond our southern California roots. Now providing products on an international scale, the bold decision to move online was successful.

Being an online seller is advantageous for not just our company, but our clients as well. We have the ability to serve a larger proximity of clientele while remaining a humble, family owned company that works independently to bring the greatest deals possible to watch lovers. AuthenticWatches.com continues to provide the same treatment and respect to our customers as we had when we were McPherson Jewelers. With us, you are treated like family.

Transitioning from a retail store to a web-based retailer has given us the ability to sell our items at more accessible rates. By ordering pieces in mass volume from authorized dealers, we receive heavy discounts which we forward to our customers. Strictly specializing in Swiss timepieces, we offer competitive prices rather than manipulating high mark ups for extra profit. Our margins are humble so that you can reap the benefits of online shopping.

So, what's the bottom line? Our low priced timepieces are high quality, brand new, and 100% authentic, which we guarantee by only sourcing from authorized dealers. Don't hesitate to contact a customer representative if you have any questions about who we are or what we do - we will be more than happy to be of service.

  • Serial Numbers Intact! No Alterations!

  • All of our items originate from Authorized Dealers of the brands we sell!

  • You can always contact our friendly professional customer service department online or by telephone.

  • We provide all domestic purchases over $500 with free overnight shipping.

What To See First

Archived Posts

What do we carry?

Nothing but high-end watches that are specially crafted for watch enthusiasts.

See the brands below, and check out our website at www.AuthenticWatches.com for an exhaustive list of items, pricing, and availability!

TAG Heuer

Introduced in 1860, and celebrated for accuracy and durability ever since, TAG Heuer is known for its Swiss Avant-Garde inspired designs and Haute Couture creative process.
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Starting in 1885, worn everywhere from the moon to the ocean, Omega is a Swiss line so accurate, they are the official timekeepers of the Olympic Games and the creators of the co-axial mechanism.
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Breitling manufactures watches ranging from COSC Certified to SuperQuartz movements which dominate timepieces of land, air, and water. Founded in 1884, the brand is often utilized by fighter pilots.
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This classic brand has revolutionized fashion in every way. It is thanks to Cartier that the first wristwatch was ever created. Later, they also developed the first rectangular dial.
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Dedicated to the navy and military, Panerai has produced watches since 1860. Important industrial contributions to the industry include the development of luminescent dials and further perfection of luminosity in the future.
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Founded in Saint-Imier in 1832, Longines watches have had a presence among both men and women who enjoy beautiful watches that are simple and elegant with a classic style.
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Baume et Mercier

First started by a trio of brothers as Frères Baume, a merging of minds in the 1920’s brought the world Baume et Mercier. Their watches are often identified for their unique shapes.
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A newcomer in the industry, Chanel began producing watches in 1987. Despite being new, they have found a great deal of success. Of their pieces, J12 has been best received.
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Bell and Ross

Historically, Bell & Ross was started by several aircraft control specialists who sought to design a perfect piece for their leisure and profession. The company has expanded across professional industries ever since.
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You know their pens, but do you know their watches? Montblanc has mastered the field of writing, and they have excelled in the time piece industry just as well.
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American engineer, Florentine Ariosto Jones, opened IWC’s first factory in Switzerland in 1868. IWC only produces automatic timepieces with occasional chronographs and GMT dual time zones.
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Chopard is known for having innovative designs with loose diamonds in the dial. Highly customizable and prestigious, Chopard is adored for their women’s pieces.
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It was 1905, his name was Hans Wilsdorf, and he was 24 years old. This is the man who brought the most sought after watch of all time to the world. Few names are comparable to that of Rolex.
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Only manufacturing automatic and chronograph timepieces, Oris watches are designed to bear the names of musicians and professional athletes. They’ve also marked their spot in art of racing with their Formula One and Grand Prix pieces.
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Trendy and fun, Michele are fashion forward, diverse, and have easy interchangeable straps and broad colors. Michele watches combine form and function to keep you on time and in style.
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Audemars Piguet

Audemars Piguet, a company name created by combining the last names of the 1875 founder’s, has never left the control of the founding families. Today, the company remains independently owned and family managed.
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The origin of Blancpain is traces to 1735. With humble beginnings, this brand that housed its first workshop in the upper level of the founder’s home, not mass produces high quality pieces for global sales.
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Christian Dior

The House of Dior has a name associated with a reputation of art, class, and uniqueness. Watches designed by Dior match their reputation. Innovative yet elegant, Dior is a go-to for fashion lovers.
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Made infamous by their watch features like the Chinese Hat design, the golden coin inspired piece, and the Rolls Royce watch, Corum has successfully reinvented themselves time and time again.
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Starting as a luggage store, founded in 1921, Gucci is a fashion giant. They produce both quartz and self-winding automatic movement timepieces.
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Hamilton is an all American classic founded in 1892 in Lancaster, Pennsylvania. In 1957, Hamilton produced the first ever battery operated watch and in 1961 the first digital watch.
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Jaegar LeCoultre

Antoine LeCoultre of JaegerLeCoultre was so dedicated to accuracy, in 1844he created the world’s most precise measuring instrument, the micron. This dedication to perfection remains today.
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With an unbeatable design as far as minimalism is concerned, Movado is a combination of sleek and modern.
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Recent advancements and watch design have been released by Rado, who makes use of ultra-light high-tech ceramic materials in their timepieces.
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Raymond Weil

A fun fact about Raymond Weil is that they are deeply tied with the music industry. The company refers to their watch creations as compositions, as musicians do with their pieces.
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Another classic and respected watch designer giant is Tissot. Marking their place in history by developing the first anti-magnetic watch, Tissot’s presence has been felt since their founding in 1853.
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Ulysse Nardin

At 23 years old, Ulysse Nardin founded his self-named company after training under master watch makers of the era. In the 1860’s, about 15 years after creating his brand, Nardin began exporting his pieces around the world.
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Founded in 1865 by George Favre-Jacot, Zenith has been an industry leader for over a century. This unique company name derives from the era’s North Star, the zenith of the night sky.
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Stay Informed

We do our best to keep you up to date with news and stories that we know you'll love. Check out some of our most recent posts below, and reference our archived posts for even more fun.
800.808.9928 | sales@AuthenticWatches.com