ROLEX at the Academy Awards, 2017

In early February, Rolex announced their sponsorship of the 89th Academy Awards, which aired on Sunday, February 26th. In celebration of the brand’s historical legacy of appearing on the big screen, Rolex aired a 1-minute montage entitled “Celebrating Cinema” showcasing their watches appearing in memorable movie moments.

Nick Nolte in the mini-series Rich Man, Poor Man (1973)

Marlon Brando in The Fugitive Kind (1993)

Jim Carey in I Love You Philip Morris (2009)

Interestingly enough, these actors were not paid to wear these timepieces in the films. They have never been a part of a promotional or product placement deal. Rolex watches and cinematic history are inextricably linked; they have always been the natural choice for the silver screen.

Whether you are a life-long collector or looking to make your first foray into the world of luxury watches, you simply cannot go wrong with the classic elegance of a Rolex.  Shop our current in stock specials on Rolex timepieces at and fall in love with these intricate, artfully crafted timepieces like so many have before.