The Pursuit of Mechanical Perfection

Mechanically-powered watches have never achieved the consistent, nearly 100% accuracy that is found in electronic movements. Most first-time buyers are unaware of this fact. “I spent $5,000 on a watch that can’t even keep time properly!?!” That’s absolutely right. The first lesson of buying a luxury watch: a $20 digital Casio is going to keep Read more about The Pursuit of Mechanical Perfection[…]

The Quartz Crisis – Then & Now

Then: Seiko Changed the Landscape If you know the luxury watch industry, you know that the name “Seiko” tends to make watch snobs shudder. The company is not based in Switzerland and doesn’t focus heavily on high-precision, mechanical movements. Seiko also pioneered the mass switch to battery operated quartz movements that crippled the Swiss watchmaking industry Read more about The Quartz Crisis – Then & Now[…]

My Fellow Watch-Lovers: Five Presidents with High-End Timepieces

Imagine your Commander-in-Chief standing gallantly before an array of onlookers. Are they thunderstruck by the nobility of his policies? Do they admire his values and his emphasis on education? Or do they just think he looks mighty fine and presidential? No doubt several crowd-members are looking at this president with admiration and glee, but while Read more about My Fellow Watch-Lovers: Five Presidents with High-End Timepieces[…]

Buying a Watch is an Experience All its Own!

Let’s face it… Half of us dream of owning a luxury watch at some point in our lives. Whether we want to appear successful, attract the ladies or just do something nice for ourselves, sporting a TAG Heuer, Omega or Rolex whenever we go out is a thought many of us have repeatedly entertained. But Read more about Buying a Watch is an Experience All its Own![…]