The Quartz Crisis – Then & Now

Then: Seiko Changed the Landscape If you know the luxury watch industry, you know that the name “Seiko” tends to make watch snobs shudder. The company is not based in Switzerland and doesn’t focus heavily on high-precision, mechanical movements. Seiko also pioneered the mass switch to battery operated quartz movements that crippled the Swiss watchmaking industry Read more about The Quartz Crisis – Then & Now[…]