Baselworld 2016 Makes its Mark on Watch-Lovers Everywhere

Baselworld 2016 has come and gone, and for most watch aficionados, the event ended all too soon.


Baselworld is the globe’s leading watch and jewelry trade show, organized every year in the beautiful city of Basel, Switzerland. Over 2,000 exhibitors from nearly 50 countries made their way across Switzerland’s borders to flaunt and showcase the most luxurious watch and jewelry brands of the modern market. Nearly 100,000 ogling visitors flock to the event annually.


Between March 17th and March 24th, Baselworld 2016 proved to be a time-ticker hit, drawing over 4,000 journalists from across the globe searching for the hottest news regarding luxury-brand timepieces. From daily papers to lifestyle magazines to television networks, coverage was heavy and extensive, as writers and reporters alike sought to bring word of the latest innovations to their loyal followers.


Since 1917, the trade show has served as the grounds for new and improved additions to the watch world. Tag Heuer, for example, showed their truest colors by giving the world its first peek at six modern watch types, including the Calibre Heuer 02, the Heuer Monza, the Aquaracer Lady, the Aquaracer 300M Calibre 5, and the Carrera Calibre Heuer 01. Rolex was also seen hogging the spotlight with its latest editions of Lady-Date, Day-Date, Yacht-Master, Explorer and Cellini watches.


Refusing to be second banana, Omega also delivered “time for our wrists” with new bands like the Seamaster Planet Ocean Master Chronometer Collection, the Speedmaster Grey Side of the Moon “Meteorite,” the Globemaster Annual Calendar, the Constellation Small Seconds, and the Seamaster Aqua Terra 150M “Good Planet.” An extensive array of diamonds, stones and pearls were also presented, and machines and suppliers were given ample space to brandish their products and services to eager attendees. Here is a preview of Omega’s newest Omega Planet Ocean Master Chronometer:



This year also featured the Baselworld app, available for download on the event’s website or through iTunes. Zealous and willing fans suddenly had the ability to:

  • browse and search for exhibitors on a 3D map;
  • explore the events program;
  • organize exhibitors into a unique “Favorites” list;
  • access the media center;
  • take videos and photos and store them according to exhibitor or event type;


You don’t have to be a watch expert to appreciate the true beauty and extravagance in the ticking treasures featured at Baselworld. Every piece has something unique to offer, and like a child working a jigsaw puzzle, Baselworld brings all those pieces together to create an incredibly perfect picture.