Welcoming Panerai

Behind every great watch company is a great story, and Panerai is no exception.



Founded in the midst of the Renaissance in Florence, Italy, Panerai has been a growing and idolized company since 1860. The specialty of this distinguished brand is in the creativity, technical craftsmanship, and timeless designs that have been presented since the opening of the first work shop.

Unique about Panerai versus other brands is the lengthy, two century long bond between the company and its dedication to serving the Italian navy. It was this bond between the Italian Royal Navy and Panerai that led to the development of luminosity dials of sighting devices, created with the intention of assisting the sailors in their night travels.