AuthenticWatches.com is family owned and operated with a staff dedicated to offering high quality watches at unbeatable prices. Unlike most online watch retailers, AuthenticWatches.com began its journey in the industry as an authorized dealer of high-end watches and jewelry.

Previously known as McPherson Jewelers, which was opened in 1979, the family business evolved into the web based company it is today: AuthenticWatches.com. For over ten years, our company has been purely online, a decision that was reached when our focus became growth and expansion beyond our southern California roots. Now providing products on an international scale, the bold decision to move online was successful.

Being an online seller is advantageous for not just our company, but our clients as well. We have the ability to serve a larger proximity of clientele while remaining a humble, family owned company that works independently to bring the greatest deals possible to watch lovers. AuthenticWatches.com continues to provide the same treatment and respect to our customers as we had when we were McPherson Jewelers. With us, you are treated like family.

Transitioning from a retail store to a web-based retailer has given us the ability to sell our items at more accessible rates. By ordering pieces in mass volume from authorized dealers, we receive heavy discounts which we forward to our customers. Strictly specializing in Swiss timepieces, we offer competitive prices rather than manipulating high mark ups for extra profit. Our margins are humble so that you can reap the benefits of online shopping.

So, what's the bottom line? Our low priced timepieces are high quality, brand new, and 100% authentic, which we guarantee by only sourcing from authorized dealers. Don't hesitate to contact a customer representative if you have any questions about who we are or what we do - we will be more than happy to be of service.